RocketDog

Women's Business Group Strategy Session

Fri, 05 Mar 2010 17:59:43 -0800

Working late on a Friday night. Can’t wait for the release of Rachele Cawaring’s new Women in Business Mastermind Group. Stay tuned for a ground breaking process to take your business & life to the next level. You can follow Rachele’s stories at http://www.datingrachele.com.

The Washington Technology Industry Association also known as...

Fri, 26 Feb 2010 14:41:54 -0800

The Washington Technology Industry Association also known as WTIA http://www.washingtontechnology.org/ is having their annual industry achievement awards at the Show Box in SODO on March 4, 2010 and, RocketDog Communications is pleased to be the creative mind behind the event branding. Susan Elliott, Interstellar Design Chief, is at the printers right now checking the jobs on press. We can’t wait to see how the brochures and signage turn out. Join us next Thursday and see for yourself!

Social Media Club Seattle February Event

Fri, 12 Feb 2010 07:02:35 -0800

Join us on February 23 at Swedish Medical Center’s Cherry Hill theatre meeting space for a glimpse into the future of social media and CRM (Customer Relationship Management) with Adam Sarner, research director at Gartner. Sarner is responsible for global coverage on CRM and analyzes customer engagement and behavior on the web with Gartner’s Customer-Centric Web team. We’re eager to hear his insights on the increasing cultural impact of what he calls “Generation Virtual.”

SMC February Event: Adam Sarner on The Future of Social Media & CRM

Tickets Here - http://smcseattlefeb.eventbrite.com/

February Event Details:

Date - Tuesday, February 23

Time – 6 p.m. to 9 p.m.

Tickets - http://smcseattlefeb.eventbrite.com/

$15 includes two drink tickets and appetizers

RocketDog's New Puppy - Sherman - did great in puppy class this weekend!

Mon, 01 Feb 2010 13:21:10 -0800

RocketDog's New Puppy - Sherman - did great in puppy class this weekend!

I love this guy!! Chris Pirillo - follow him on...

Tue, 26 Jan 2010 20:06:00 -0800

I love this guy!! Chris Pirillo - follow him on twitter http://twitter.com/ChrisPirillo - Social Media Club Seattle - http://smcseattle.com/ Join us!!

Dick Friel - Leave your remembrances for this charitable legend in our community.

Tue, 26 Jan 2010 09:31:37 -0800

Dick Friel - Leave your remembrances for this charitable legend in our community.:

Dick Friel was one of the most well known auctioneers in the state. He brought joy, passion and excitement to every auction he was involved in. We are blessed to have such a committed man raise millions of dollars for worthwhile causes all across the state. Follow the link and leave you remembrances for a very rich man - rich in character, friends and love.

RocketDog’s own Sandra Wright, Officer of New Frontiers,...

Fri, 22 Jan 2010 09:59:14 -0800

RocketDog’s own Sandra Wright, Officer of New Frontiers, supports the Microsoft Office team at CES and enjoys Ed Chase’s famous Windows 7 Party.

RocketDog partnered with WTIA and Tech America for this year’s...

Tue, 19 Jan 2010 11:57:00 -0800

RocketDog partnered with WTIA and Tech America for this year’s 12 annual Oktoberfest! RocketDog strutted their German attire at the event! The poster and all of the marketing materials for the event were done by RocketDog!

RocketDog Communications Receives 1st and 2nd Place in Regional Print Competition

Tue, 19 Jan 2010 11:56:00 -0800

RocketDog Communications of Seattle, Washington received an award for outstanding achievement in Catalog and Promotional Campaigns in the 2nd Annual PrintROCKS! Awards, a region-wide printing competition hosted by the Pacific Printing & Imaging Association (PPI), a trade association for printing and the graphic arts in Alaska, Hawaii, Idaho, Montana, Oregon and Washington.

RocketDog received 1st Place in Catalogs and 2nd Place for Promotional Campaigns. The company’s winning submission was a print piece/brochure for Wimmer Solutions. Click here to view the winning brochure.

“We are so proud of our winning team,” said Michael Elliott, VP of RocketDog. “It’s an honor to be recognized by the industry as a company that produces top quality, award winning materials.” Jules Van Sant, PPI Executive Director, agrees. “RocketDog should be very proud of their company’s achievement and the excellent work done by their employees.”

The PrintROCKS! Award recognizes those responsible for the creation and production of print communications in the region. The competition promotes excellence in print communications and rewards companies and individuals who produce the best in print media.

For more information about RocketDog Communications, call Corrie Westmoreland at (206) 254-0248. For more information about the Pacific Printing & Imaging Association and the awards, call Jules Van Sant at 503.221.3944.

RocketDog and Luly Yang

Thu, 15 Oct 2009 09:39:00 -0700

RocketDog had a chance to bring on Luly Yang, fashion designer extraordinaire as a recent client!

We created all of the marketing materials for the highly anticipated Luly Yang 20/20 Fashion Show. We designed the ads that ran in Seattle Magazine, posters that hung in the boutique, a direct mail piece for the fashion show, the invitation package (invite, response card, envelopes, itinerary, etc) and the event program. We are also doing the new Luly Yang Web site which will be finished very soon.

RocketDog was chosen to be the lead designers for this...

Thu, 10 Sep 2009 09:37:00 -0700

RocketDog was chosen to be the lead designers for this year’s Girl Power Hour 2 Year Anniversary Party “G2 Lounge Luxe” at Fox Sports Grill in Seattle. RocketDog created all of the marketing materials and creative design for the event. The RocketDog Team came out to support Darnell Sue and Corrie Westmoreland (Hosts of Girl Power Hour) in full RocketDog style.

Everyone of course was dressed to impress and ready for a great...

Thu, 10 Sep 2009 09:37:00 -0700

Everyone of course was dressed to impress and ready for a great time. Upon arriving we enjoyed some Luly Signature cocktails and hors d’oeuvres. Then the fashion show began - first highlighting some of the kids from Camp Korey (they modeled dresses Luly made for them), then Luly’s actual clients strutting down the runway in their couture fashions. And at last Luly’s 20/20 collection was unveiled as dress after dress came flowing down the runway.

The designs were amazing and Luly’s vision for 20/20 was so creative! After the fashion show, we participated in the “after show” party. More drinks and hors d’oeuvores began to flow, we congratulated Luly on an amazing show, we mingled with the crowd and had a wonderful time.

Recap of the night of the 20/20 Luly Yang Fashion Show- by RocketDog Design Chief-Susan Elliott

Social Media Phenomenon

Sat, 20 Jun 2009 00:12:00 -0700

Should you engage in the rage? During the last decade the experience economy has blossomed, and consumers have changed. People actively seek brands to help them identify who they are and what they stand for, much like earlier generations looked to religion or social clubs. And with the rise of on‐line social media, something intimidating has happened ‐ Brand control is now in the hands of your consumer. Why does this matter, because prospects trust consumers more than they trust you?

Before you entertain the idea of implementing a social media strategy, it is in your best interest to consider a few requirements.

Are your consumers on‐line?
Is your company open to negative feedback, and are you willing to engage with it?
Can you afford to incorporate social media marketing into employee’s daily jobs?
Are you capable of measuring results?
Are you willing to take risks and experiment?
Does the social web relate to the marketing principals, tactics, tools and best practices of your brand?

Now let’s say you meet these requirements and pursue the implementation of a social media strategy. Before you get too far, decide where you are going and how you are going to get there. Then, establish a benchmark for understanding when you have arrived.

Stellar strategies begin with thoughtful questions:
Who’s your audience? What types of social networks do they use and how do they communicate with one another?

What are the objectives and goals for your brand? Potential goals include: customer acquisition, lead generation, driving sales, building awareness, establishing thought leadership, customer education and reaching new channels of customers.

Now it’s time to think about your strategic plan. What approach will you take to meet the needs and interests of your audience in order to meet your own? Will you engage influencers? Will you energize brand advocates? How will you create demand? Are there non‐branded resources you could offer?

What tactics will you use to implement your plan? What tools and technologies will you use to effectively monitor your plan? How will you measure success according to the objectives you have identified?

Common social media tools:
FaceBook, MySpace, Twitter, YouTube, LinkedIn and Plaxo.

Common social media tactics:
Blogging, micro blogging, social networks, videos and forums.

The best combination for a successful social media strategy depends on your goals. The key is to plan ahead. A solid social media strategy includes the right mix of social media tools, tactics and technologies that allow for measured results. Take time to create a detailed roadmap with your goals in mind. At the end of the day, success breeds from a well thought out plan.

—–
Written by Sandra Wright, one of RocketDog’s “Officers of New Frontiers”.
Originally published in Media, Inc. June 2009

Every Friday the RocketDog Peeps hang out and rock out from 4PM...

Thu, 07 May 2009 14:56:00 -0700

Every Friday the RocketDog Peeps hang out and rock out from 4PM on! We play Rock Band and have a few cocktails! Here at RocketDog, we think that there is no better way to celebrate the end of a productive week than Rockin’ out with our cocktails out!

RocketDog and Microsoft Silverlight

Tue, 28 Oct 2008 00:12:00 -0700

Today Microsoft Silverlight Program announces Seattle-based RocketDog Communications as a certified partner.

RocketDog Communications, a certified vendor with Microsoft, is excited to announce that the agency has added to its array of services by being selected as a certified Partner in the Microsoft Silverlight program. Silverlight is a cross-browser, cross-platform plug-in released by Microsoft as a part of Windows Vista. It provides programmers the ability to use browser-based rich Internet applications, animation, vector graphics and video playback. Understanding Silverlight sets RocketDog’s designers and developers apart from the rest.
“ We are very excited about this new initiative from Microsoft , and plan to embrace tool with future projects. We feel that by becoming a certified partner for Microsoft Silverlight we can provide highly interactive solutions for both Microsoft and our clients.”-Michael Elliott VP RocketDog Communications

RocketDog Communications is a full-service marketing and design agency in Seattle who has been developing award-winning solutions for clients across the nation for over ten years. RocketDog heads up the design for everything from product service launches, to comprehensive branding, and interactive web solutions. In addition to Microsoft , their list of clients include : GE Healthcare, Girl Scouts of the USA, Partners International, Revel Consulting, fashion designer Luly Yang.