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RocketDog Communications Receives 1st and 2nd Place in Regional Print Competition
RocketDog Communications of Seattle, Washington received an award for outstanding achievement in Catalog and Promotional Campaigns in the 2nd Annual PrintROCKS! Awards, a region-wide printing competition hosted by the Pacific Printing & Imaging Association (PPI), a trade association for printing and the graphic arts in Alaska, Hawaii, Idaho, Montana, Oregon and Washington.
RocketDog received 1st Place in Catalogs and 2nd Place for Promotional Campaigns. The company’s winning submission was a print piece/brochure for Wimmer Solutions. Click here to view the winning brochure.
“We are so proud of our winning team,” said Michael Elliott, VP of RocketDog. “It’s an honor to be recognized by the industry as a company that produces top quality, award winning materials.” Jules Van Sant, PPI Executive Director, agrees. “RocketDog should be very proud of their company’s achievement and the excellent work done by their employees.”
The PrintROCKS! Award recognizes those responsible for the creation and production of print communications in the region. The competition promotes excellence in print communications and rewards companies and individuals who produce the best in print media.
For more information about RocketDog Communications, call Corrie Westmoreland at (206) 254-0248. For more information about the Pacific Printing & Imaging Association and the awards, call Jules Van Sant at 503.221.3944.
RocketDog and Luly Yang
RocketDog had a chance to bring on Luly Yang, fashion designer extraordinaire as a recent client!
We created all of the marketing materials for the highly anticipated Luly Yang 20/20 Fashion Show. We designed the ads that ran in Seattle Magazine, posters that hung in the boutique, a direct mail piece for the fashion show, the invitation package (invite, response card, envelopes, itinerary, etc) and the event program. We are also doing the new Luly Yang Web site which will be finished very soon.
RocketDog was chosen to be the lead designers for this year’s Girl Power Hour 2 Year Anniversary Party “G2 Lounge Luxe” at Fox Sports Grill in Seattle. RocketDog created all of the marketing materials and creative design for the event. The RocketDog Team came out to support Darnell Sue and Corrie Westmoreland (Hosts of Girl Power Hour) in full RocketDog style.
Everyone of course was dressed to impress and ready for a great time. Upon arriving we enjoyed some Luly Signature cocktails and hors d’oeuvres. Then the fashion show began - first highlighting some of the kids from Camp Korey (they modeled dresses Luly made for them), then Luly’s actual clients strutting down the runway in their couture fashions. And at last Luly’s 20/20 collection was unveiled as dress after dress came flowing down the runway.
The designs were amazing and Luly’s vision for 20/20 was so creative! After the fashion show, we participated in the “after show” party. More drinks and hors d’oeuvores began to flow, we congratulated Luly on an amazing show, we mingled with the crowd and had a wonderful time.
Recap of the night of the 20/20 Luly Yang Fashion Show- by RocketDog Design Chief-Susan Elliott
Social Media Phenomenon
Should you engage in the rage? During the last decade the experience economy has blossomed, and consumers have changed. People actively seek brands to help them identify who they are and what they stand for, much like earlier generations looked to religion or social clubs. And with the rise of on‐line social media, something intimidating has happened ‐ Brand control is now in the hands of your consumer. Why does this matter, because prospects trust consumers more than they trust you?
Before you entertain the idea of implementing a social media strategy, it is in your best interest to consider a few requirements.
Are your consumers on‐line?
Is your company open to negative feedback, and are you willing to engage with it?
Can you afford to incorporate social media marketing into employee’s daily jobs?
Are you capable of measuring results?
Are you willing to take risks and experiment?
Does the social web relate to the marketing principals, tactics, tools and best practices of your brand?
Now let’s say you meet these requirements and pursue the implementation of a social media strategy. Before you get too far, decide where you are going and how you are going to get there. Then, establish a benchmark for understanding when you have arrived.
Stellar strategies begin with thoughtful questions:
Who’s your audience? What types of social networks do they use and how do they communicate with one another?
What are the objectives and goals for your brand? Potential goals include: customer acquisition, lead generation, driving sales, building awareness, establishing thought leadership, customer education and reaching new channels of customers.
Now it’s time to think about your strategic plan. What approach will you take to meet the needs and interests of your audience in order to meet your own? Will you engage influencers? Will you energize brand advocates? How will you create demand? Are there non‐branded resources you could offer?
What tactics will you use to implement your plan? What tools and technologies will you use to effectively monitor your plan? How will you measure success according to the objectives you have identified?
Common social media tools:
FaceBook, MySpace, Twitter, YouTube, LinkedIn and Plaxo.
Common social media tactics:
Blogging, micro blogging, social networks, videos and forums.
The best combination for a successful social media strategy depends on your goals. The key is to plan ahead. A solid social media strategy includes the right mix of social media tools, tactics and technologies that allow for measured results. Take time to create a detailed roadmap with your goals in mind. At the end of the day, success breeds from a well thought out plan.
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Written by Sandra Wright, one of RocketDog’s “Officers of New Frontiers”.
Originally published in Media, Inc. June 2009
