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RocketDog Named One of Seattle’s Top 25 Graphic Design Firms.
Once again, RocketDog makes the list of Top Graphic Design Firms in Seattle by the Puget Sound Business Journal. RocketDog continues to grow and expand it’s expertise in the arena of design, branding and integrated marketing solutions.
As a team we are excited to be included again in a list of Top Graphic Design firms in Seattle, for nearly 10 years now. The team has worked to create some amazing solutions for our clients over the years.
- Michael Elliott, Principal
SEO Marketing for Health Care
Do you have an award winning nurse staff? Do you have state-of-the-art orthopedics equipment? Do you have a world-renown Oncology department? Do other people and other potential patients know about it?
That’s the beauty of Search Engine Marketing or SEO Marketing. It’s an easy way to inform and educate people who are actively searching for the services and amenities that you offer. There are a couple of well known search engines out there (perhaps you’ve heard of them) called Bing, Yahoo, and Google. Having your business listed at the top of their search results is a holy grail for organic search marketing.
But what exactly is Organic Search Marketing? It’s another word for SEO. In fact it’s the best kind of SEO because it’s free! Unlike the paid or ‘sponsored’ links you will see pop up after you run a search, Organic SEO is a strategic way to get your company listed without an additional ad buy. Search Engine Optimization is not easy though. Especially for Health Care Providers who have large websites with a multitude of pages full of content. That’s exactly the type challenge that many of our RocketDog clients have run into, and luckily that’s one of the things that we excel at!
Our dedicated SEO manager does a top to bottom evaluation of websites checking linkability, metedata, site architecture, robot meta tags, site content, header tags, image tags, alt tags, outlinks, and much, MUCH more. We know it sounds overwhelming, but that’s what we’re here for! We love to help empower clients by giving you the tools to succeed, and actionable solutions that benefit your business. At RocketDog we have customized a handy dandy check list that we use to walk our customer’s through the current state of their web presence after we perform an SEO audit. This lets us:
1. Identify realistic online goals for organic growth
2. Make suggestions that will help you achieve those goals.
Health Care Marketing in particular is a fun exercise for our group because unlike many of our national clients, Health Care is generally focused on a more regionally target approach. We get to work with individuals who need to increase foot traffic in their offices, up their online presence in surrounding areas, and educate their customers about new and expanding service lines. Because of our years of experience in helping medical professionals reach their SEO goals, we treat each project as a new challenge to help our customer’s generate unique and searchable content while elevating their current web presence. This gives them maximum visibility to anyone searching in their area and it allows us to keep up on the rapidly changing search engine algorithms that Google, Yahoo, Bing, and other search engines use. These algorithms can sometimes sabotage even the best intentioned SEO professionals, but thankfully we have been able to garner higher rankings for our clients by evolving their SEO strategies regularly with minimum impact to their site.
We also customize monthly reports for each of clients. This is something that we firmly believe in for the success and longevity of your online presence. It allows us to identify potential areas that might need help on your site and it gives us insight into how we can better promote your business online. With reporting tools we can adjust specific attributes of your site’s content or meta data and test for best practices and results.
Our goal is to set you up for success by giving you a site that is optimized to be highly searchable, easy to navigate, and visually dynamic. We know you’re busy trying to run your business, heck our heads swim every time we see our client’s calendars while we try to set up meetings! But that’s why we’re here, RocketDog is set up to be your partner in SEO marketing and to deliver you the best possible results.
Contact RocketDog today for your own Website evaluation, you might be surprised at what we find!
How to Create Effective Inbound Marketing.
Since the early 2000s there has been a decided shift towards search engine marketing. As anyone on a tight marketing budget knows, highly measurable and targeted advertising that can be easily adapted throughout a campaign is not only efficient, it’s invaluable. As online audience’s become more savvy, efforts to bring in traffic have shifted from paid search advertising to social media, targeted content, site optimization, and inbound marketing.
What is Inbound Marketing and why is it worth looking into?
Inbound Marketing is a term that was coined for it’s specific function, it is marketing to be ‘found’ online. Unlike traditional ‘Outbound’ advertising, Inbound Marketing doesn’t focus on a media buy that you hope will be seen by your target market at the right times. If you buy a billboard on a national highway there are statistics to tell you how many eyeballs you may get, and within those numbers you hope many will be the audience that you specifically want to talk to. But what if you had that audience’s dedicated attention right from the get go? What if your audience actually found you and came to you for help or solutions?
Inbound Marketing is a term that was coined for it’s specific function, it is marketing to be ‘found’ online. Unlike traditional ‘Outbound’ advertising, Inbound Marketing doesn’t focus on a media buy that you hope will be seen by your target market at the right times. If you buy a billboard on a national highway there are statistics to tell you how many eyeballs you may get, and within those numbers you hope many will be the audience that you specifically want to talk to. But what if you had that audience’s dedicated attention right from the get go? What if your audience actually found you and came to you for help or solutions?
That’s the philosophy behind Inbound Marketing. Instead of a traditional ad buy of television, magazine, outdoor, etc. brands are beginning to focus on more organic routs to finding their target audiences. By developing relevant content that their customers would be looking for, by including common terms and phrases that their customer’s might be searching for, by keeping a updated social profile that gives insight into their brand’s personality or their brand’s latest offers, companies are realizing the success that comes with a more strategic approach to online advertising.
How can Inbound Marketing help you?
Inbound Marketing can help you and your business on multiple levels:
Inbound Marketing can help you and your business on multiple levels:
1) You spend less money on Outbound Advertising and in this economic climate, every dollar helps! Inbound Advertising is a relatively cheap and highly targeted form of marketing that can reach thousands potential and current customers. Creating content that is specifically geared towards the audience that you wish to reach will help you get ‘found’ by those searching for those specific terms and subjects, you have a captive audience from the first click!
2) Better targeting and that means better ROI. You are generating content for only those that you wish to reach and by doing so you are bringing in new and existing customers who are more serious about using your services. Instead of cold-calling, instead of handing out fliers, instead of hoping the right people saw your ad, you can actually talk to an already captive audience, which can bring in a much higher return on investment.
3) Your Brand gets honest and constructive feedback in real-time. As users find you more and more and your audiences grow online from Inbound Marketing so too will your customer feedback. That’s a great thing! Instead of paying for focus groups or blindly changing things up in the hopes of drumming up new business you now have actual customer feedback in the form of social media interaction. You customers will can leave comments, they will interact with your brand, they will tell you what they like and what they don’t like. All of this information you can turn into more money without having to pay for expensive studies and analysis. Customers will speak and showing them that you’re listening will build their loyalty to your brand and increase referrals from satisfied customers.
4) You will be seen as a ‘leader’ in your field. You might have already been a leader or an authority in your field, but only your existing customers knew it. Now you have content that is specifically targeted to the audiences you want to be talking to and as they come back or are further exposed to the content that you are putting out there, you will be seen as an authority by thousands of others. This is an invaluable position to be in! You now have returning traffic and fans who will spread the word for you, that perception by your audience will turn in to a higher ROI in the long run.
How can you get started?
There are several ways to get started building an Inbound Marketing strategy, but the most important thing to keep in mind is that it IS a strategic investment that will build over time if executed successfully. RocketDog Communications has been working with clients for years crafting their brand’s online ‘personality’ and helping them generate interesting and relevant content to bring in new clients and increase exposure. We work hand in hand with brands to find out what a successful campaign means to them, crafting their voice, their content, and their content’s execution to ensure they exceed their goals.
There are several ways to get started building an Inbound Marketing strategy, but the most important thing to keep in mind is that it IS a strategic investment that will build over time if executed successfully. RocketDog Communications has been working with clients for years crafting their brand’s online ‘personality’ and helping them generate interesting and relevant content to bring in new clients and increase exposure. We work hand in hand with brands to find out what a successful campaign means to them, crafting their voice, their content, and their content’s execution to ensure they exceed their goals.
Are you curious about Inbound Marketing and how it could help your business? Give RocketDog a call, we’d love to help!
Women’s Business Group Strategy Session
Working late on a Friday night. Can’t wait for the release of Rachele Cawaring’s new Women in Business Mastermind Group. Stay tuned for a ground breaking process to take your business & life to the next level. You can follow Rachele’s stories at http://www.datingrachele.com.
The Washington Technology Industry Association also known as WTIA http://www.washingtontechnology.org/ is having their annual industry achievement awards at the Show Box in SODO on March 4, 2010 and, RocketDog Communications is pleased to be the creative mind behind the event branding. Susan Elliott, Interstellar Design Chief, is at the printers right now checking the jobs on press. We can’t wait to see how the brochures and signage turn out. Join us next Thursday and see for yourself!
Register: http://www.washingtontechnology.org/iaa2010/default.asp
Social Media Club Seattle February Event
Join us on February 23 at Swedish Medical Center’s Cherry Hill theatre meeting space for a glimpse into the future of social media and CRM (Customer Relationship Management) with Adam Sarner, research director at Gartner. Sarner is responsible for global coverage on CRM and analyzes customer engagement and behavior on the web with Gartner’s Customer-Centric Web team. We’re eager to hear his insights on the increasing cultural impact of what he calls “Generation Virtual.”
SMC February Event: Adam Sarner on The Future of Social Media & CRM
Tickets Here - http://smcseattlefeb.eventbrite.com/
February Event Details:
Date - Tuesday, February 23
Time – 6 p.m. to 9 p.m.
Tickets - http://smcseattlefeb.eventbrite.com/
$15 includes two drink tickets and appetizers
